3. Give Gifts

If you are out to create an awareness of your brand, you may start considering giving out gifts. It is not time to rake the wallets of your customers. Rather, offering your content for free might be a way to help you increase your awareness.

Depending on your niche and product, you can offer a free trial of your product or give your books or course content out for free. The easiest way for people to know who you are is by trying out your product or services.

4. Guest Blog

It is not a new concept. It is the process of writing a blog post for other publications or websites. You can increase your brand awareness by delivering good content on other peoples blogs. Delivering junks or poorly written content will not give you an edge. A good place to start is researching blogs in your niche that will accept guest posting. Placing your niche and guest blogging as keywords is a simple way to start researching.

After coming up with some sites, you must make a proper list of these websites. Peruse into their articles, comments to understand their audience. It will help you determine if you can create content that will resonate with their audience.

Now it is time to research ideas for the blog post. Email the website editors with your pitch based on the guidelines for submission.

5. Improve Your SEO (Search Engine Optimization)

Search engine optimization is a lot of work, but it is one of the biggest and most reliable to get exposure online. The basics are creating content that will be seen by search engine and delivered to users when they make research for content.

The use of appropriate keywords is important when it comes to been found by search engines. As such, you need to properly research brand-related keywords. This is many times keywords relating to people starting their buyer's journey and those wanting to learn more about your niche and product.