Stick To Your Budget.

In setting up a facebook ad for your brand you might easily get carried away on doing other things, so you need to stay focused to your budget and keep to it, you don’t want to spend all of your proceeds on generating leads and campaign so in as much as you will love to get things done you mustn’t be too extravagant in spending on ads.

Build the Right Call To Action.

Like I said earlier, creating facebook ads that must make people take actions is really essential, you are definitely not getting results if people are not taking actions, so you must be ready to include keywords and phrases that can help increasing ads engagement and interaction. The more you try to do that I can assure you that the higher your results.

Check What Your Competitors are Doing.

Another great strategy that works well is that you need to look at what your other competitors are up to. You must learn from their activities and see how you can improve their strategy and work better on it for your marketing campaigns

Create Good Videos.

Facebook ads mustn’t just be about images and photos, if you have something that might help you get your audience attention and can’t be described by words, it will be more helpful to create a video. So many marketers make use of these and it works perfectly fine for them because videos convey valuable information and address all the points.

Statistics have shown that about 59% of product marketers who use videos for their campaigns get a new customer after putting the video up on their page.

You can chose to make a live video that can be easily streamed by your audience or a pre-recorded video, recorded video give you the ample chance to edit and make certain correction before posting while customers believes live videos are more real and trustworthy, either way you choose to do it, both methods works perfectly well in convincing your potential customers.