How to Add Google Analytics to Your WordPress Site Without Installing a Plugin

Prior to adding Google Analytics to your site, try to do a backup for your theme so you can always get it recovered in case anything goes wrong.

  1. Locate your Google Analytics tracking code
  2. Add your Analytics Tracking code to your header.php file

    Locate Your Google Analytics Tracking Code

    To locate your Google Analytics tracking code, log in your Analytics account and choose the website to which you want to add the tracking code.

    Click on the Admin link on the left taskbar.


    Under the Property column, click on the Tracking Info, then on the Tracking code.


    The next step is to copy the tracking code under the Website Tracking tab



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    Recent messages
    Karax Premium
    the only downside of adding the code in the header.php is that it has to be re-added once there is a theme update.
    Reply
    Israel17 Premium
    You're very correct, Karax, that adding Analytics code to the header.php file would surely warrant redoing the same whenever there's a cause to switch between themes. And that was why I recommended in my training tutorial that you can simply add your Google Analytics tracking ID to your site without having to insert any HTML code at all. Thanks for stopping by!

    Israel Olatunji
    Reply
    Karax Premium
    Thank you for the insightful post! Is it worth installing the free version of MonsterInsights? I read in the plugin reviews that the free version is worthless. Is it the case or it works fine?
    Reply
    Israel17 Premium
    Thanks for asking, Karax! Not at all, you don't need to install the MonsterInsights plugin on your site. Just the adding of the Analytics tracking code will do a great job for you. Thanks for visiting!

    Israel Olatunji
    Reply
    mcb247 Premium
    Thanks for a great article ... Bookmarked !

    Martin
    Reply
    Israel17 Premium
    Thanks for your comment, mcb247! Kudos for the readings and for bookmarking my training resource! Much impressed! It's the practice of the pros to log in to Analytics on an everyday basis. If you want to become a pro, then you must follow the pros. Thanks for the lovely visit!

    Israel Olatunji
    Reply
    lesabre Premium
    Here I go again another bookmark and another Thank you.
    Reply
    Israel17 Premium
    Much welcome, lesabre! Thanks for stopping by and for deciding to bookmark this resource! Much appreciated! Adding Analytics code to one's website enables one to track visitors and to evaluate real-time stats easily. See you at the top of the online world soon!

    Israel Olatunji
    Reply
    1signbanner Premium
    Israel, your blog came at such a right time for me. I understand the importance of 'links' being a launching pad to external sites are looked down upon by Google. I knew what I needed to do, to make visitors 'roam' on my site, but this blog you create my brother is the details I need to know. Thank you!

    As I have always said and believe, Israel, you are sooo welcomed in my journey to creating an awesome website. In fact you play a BIG PART to my success, my dear friend.

    I know I missed a ton of your education, but nothing gets passed me. I do cherry pick those that, at the time, are important for me to learn.

    I., I am a slow learner. With your unlimited and powerful braincells you have, I can only fill my head with so much to be absorbed into my quite empty head. =)

    I am not intimidated my brother, I accept myself for who I am.
    No worries my brother I am still confident and proud. lols!

    Thank you Mr. Ambassador. You rock my brother!

    frank =)
    Reply
    Israel17 Premium
    Wow, thanks for your lovely comment and for the awesome compliment, 1signbanner! I'm more than excited to know that my training resources have been of help to an awesome friend like you.

    You have boosted my morale today more than ever and you've given me a challenge to be more committed to this work for the growth of others in this business. Wish you much success in your online endeavors! See you at the top of the online world, my lovely brother! Success is guaranteed! Please, keep it up, brother.

    Israel Olatunji
    Reply
    1signbanner Premium
    You are much welcomed, Israel. Your work is not going unnoticed. Far from it, you do have an impact to many others such as myself. I AM NOT ALONE MY BROTHER!

    TRUST ME, I THINK IT'S TRUE!

    Keep doing what you are doing, members here sorely need your classes, TEACHER! =)

    frank
    Reply
    Terand Premium
    Thank you for the teaching, Israel! I' ve bookmarked it first as still dare not try on the code yet :o)
    Reply
    Israel17 Premium
    Thanks for your lovely comment, Terand! Kudos for the reading and for your passion! Without adding Google Analytics code to your website, you won't be able to track your visitors. However, you may decide not to add tracking code but the tracking ID to your WordPress site rather. Thanks for your lovely visit!

    Israel Olatunji
    Reply
    Terand Premium
    Sure, Israel! Need to check it out again as I need to prioritize on my article/training task. Ha :o)
    Reply
    Israel17 Premium
    Alright, Terand! Please, do. You need to prioritize article-writing which is the basis. Wish you much success in your online endeavors!

    Israel Olatunji
    Reply
    Terand Premium
    Yes, Israel! Thank you for advice! :o)
    Reply
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