Google Analytics is really handy to see what traffic you have coming to your website, plus it is useful for verifying Google Search Console easily.
Here is how to add your website to Google Analytics and how to verify your website in 3 different ways:
- Verify though All In One SEO
- Verify by adding Google Analytics code to header.php file
- Verify by adding Google Analytics code to header file through Insert Headers and Footers plugin
If you have any questions please leave them in the comments :)