Before we hop into how to setup a landing page.... Let me let you in on something else.

Landing pages don't always need to ask the visitor to subscribe.

They can also sell a product.....

Incorporating video as seen above is a huge helper in conversions and has shown to dramatically increase sales.

But... as I pointed out earlier, a landing page should be brief and have a distinct call to action. They are usually arriving here from another website OR a Pay-Per-Click advertisement the does a sort of Pre-selling upfront.