Every B2B content marketer has reportedly asked this question again and again; “How many posts a week or month are required to grow blog traffic”, especially when they are hired to write for businesses that are just starting out online. A typical question following that is “How long is it normal to start gaining traction? How many weeks? How many months? How many years?
The pervading answer to these questions, definitely, is: it depends…
It takes some time to gain traction with content publishing. And trying to achieve this is likened to scaling a mountain. The summit cannot be reached in 24 hours but it will definitely be, provided it’s climbed on a slow and steady basis. Usually, it’s a rule of the thumb to first blog consistently for a minimum of 1-2 years before the potency on traffic growth and lead conversion possibilities reflect.
Based on personal experience with my WA training page, my own blog, industry data and some clients’ blogs over the past 2-3 years, I’ve come to figure out that a definite turning/hitting point exists once a specific number of blog posts is consistently published on a weekly basis. I’ve equally figured out 5 different factors that impact exponential boost in traffic:
- Consistent Posting Frequency
- Calls to Action (CTA) and Site Integration
- Content Variety and Quality
- Competitors’ Blogging exploit
- Social Media Exploit
Also, do you think with fewer posts is it good to start launching it in social media?
Reply
Israel Olatunji
I agree. Consistency is really important. What I've noticed is that when you start out you obviously don't necessarily have the opportunity to integrate because you have very little content.
So, what I've found is that as I create more and more content I will go back in to older posts and start to link to recent posts if it aligns etc. And, with new posts I will link to existing posts. That is, I integrate.
Also, with Calls to Action I've just recently gone in to every post and updated this as I think I was a little passive (and also inserted affiliate links), but also, again when we start out we are busy building and developing affiliate networks etc and so at the time of writing content may not have these established.
Not sure if it's been worth it or not yet, but I hope so. My theory though, no point increasing traffic if you can't get your readers to engage in some way.
Israel Olatunji
Thank you very much Israel!
Israel Olatunji
