Most internet users look forward to the great user experience when visiting any website. And one of the metrics used to determine the user experience is the loading speed of a web page.

Any web page that takes longer than 3 seconds to load is already considered to be slow. And for each extra second it takes to load, you'll find more visitors leaving the page.

Amazon once reported that an extra second delay in loading speed would cost the e-commerce giant $1.6 billion loss in revenue for that year. Though not everyone would lose that much in revenue, it is important that your web pages must load as fast as possible, preferably in 2 seconds.

This training provides you a guide on ways to prevent slow loading speed caused by YouTube embedded videos.

Importance of Loading Speed

The loading speed of a website and its pages is so important that it could make or mar any online business. Here are some reasons you should take this metric very seriously.

I - It is a Vital Metric Used to Compute Your Search Ranking

The performance of any website is a major Google signal that affects your website and page ranking. And when we talk about performance, we are primarily concerned about loading speed and site security.

If it takes far too long for your web pages to load, it affects performance and, invariably, the search engine ranking for that page.

II - It Affects the User Experience of Your Visitors

The average page load time that is considered normal for loading speed is 3 seconds. Take longer to load and your visitors consider your web page to be too slow. And most people do not wait long enough to find out the content of a slow loading page.

Visitors want great user experience from the sites they visit and if you cannot give them that, then they will seek it elsewhere.

III - It Affects the Perception of Your Brand

Whether you believe it or not, most visitors will equate the loading speed of your site to how professional you are.

So when your pages take forever to load, your brand is perceived to be a sloppy one, even though this may not be an accurate assessment of your brand.

But when your pages load at the speed of light, your visitors see you as the best thing to happen after sliced bread.

IV - Loss of Revenue

For every extra second that it takes your store to load, you will be losing potential customers. Because not all customers are willing to spend extra time waiting for your product page to load.

Slow loading page leads to a loss of revenue and the longer it takes to load, the more the potential loss for the business.