2. E-A-T is Extremely Important

This has to do with a website’s Expertise, Authoritativeness, and Trustworthiness. They looked at this by getting raters to check the content that ranks high on their search engine result pages in order to tell if they actually complied with the standards in the area of expertise, authoritativeness, and trustworthiness of the website.

They used it to confirm if those results actually deserved to be ranked among the top ten result pages. Google rewards articles that show much of the author’s first-hand experience in relation to what the user is seeking.

This gave a boost to websites that had content showing their expertise in their niche. As a webmaster, you need to evaluate the content of your website for E-A-T, so it can actually align with the ranking indices of Google Algorithm.

3. Search Intent

Google wants to see that you produce content of high quality which your audience should find easy to read and understand. Your content should be well-structured and it should be what you have promised in your title that you’ll deliver to your audience.

Many webmasters now go for long-form content with many LSI keywords. This is important as they will be noted by Google Algorithm. But is long-form content adequate and relevant enough for the user/search intent?

Even when you have such long-form content, Google will like to see that your content caters for the needs of the users.

The relevance of content can be shown through the bounce-rates, user engagement, how they scroll, how long they stayed on each page, and how they engage with links that they see on the page.

So, it is not only about how long the content is, but how relevant it is to the users which you will be able to observe based on how they interact with it.