Understanding Google TrustRank

So, Google has this metric called “Trust Rank”. It’s fundamentally a website analysis tool that is mainly used to tackle and get rid of web spam, and that’s basically what Google uses to determine websites’ trust levels.

Literally, TrustRank was previously developed by two noble researchers from the Stanford University, Hector Garcia-Molina and Zoltan Gyongyi, in connection with Yahoo! But Google disclosed that they equally utilized this in their search algorithm. Google disclosed the information below about ranking and trust in one of their patents:

TrustRank is based on PageRank which was fundamentally created by Google co-founders, Sergey Brin and Larry Page far back in 1998.

How Does Google Use TrustRank to Rank Sites

Note: The higher your Trust level, the better your site PageRank!

Ideally, your site’s “trust signals” is measured by Google TrustRank. The trust signals enable Google to ascertain the core ranking factors: content, links… to figure out how trusted and legit sites are. Thus, for example, if a website is found to be unsecure, like those using http in place of https, those who get links from low-quality domains back to their sites, or those with extremely low-quality content, the trust signal will be low.

If Google finds that your site has a low TrustRank, it will likely be ranked lower on particular search queries and vice versa. Obviously, you want your site to be trusted by Google! To ensure this happens, you would need to max your website’s TrustRank up.

When Google perceives that a website has low TrustRank, it is likely to rank such a site lower on specific search queries and vice versa. Conspicuously, you want Google to see your website as trustworthy. To achieve this, you'd have to max your site's TrustRank up. Let's start evaluating your TrustRank to figure out where you exactly belong.