This tutorial offers detailed insights into one of the foremost communication tools – the email marketing tool called GetResponse. And we will find out why it is one of the best email marketing tools. This review highlights the benefits, features, and other advantages of using GetResponse.

Want to grow your virtual real estate? Then have a good plan to connect and maintain communication with your customers.

Use every available medium to keep your customers in the know about your business.

If you are new to email marketing, I'll give you a simple explanation about it before we proceed into our GetResponse review in detail.

Why You Need an Email Marketing Tool for Your Business

As a business that offers value to its customers, there has to be a way to keep in touch with prospects, customers, and brand evangelists.

Email marketing is very effective because it helps you build trust between your brand and audience.

For email marketing to be effective, you've got to use the right tools, and ensure that you attract only quality subscribers.

To understand quality subscribers, you will need to know the difference between opt-in email marketing and spam email marketing.

Opt-in email marketing gives people the opportunity to decide if they want to subscribe to your email service. By giving them this opportunity, you most likely attract those who have an interest in your brand. By this, you achieve higher open and click-through rates from your email campaigns.

Spam email marketing happens when you collect emails from different sources with a view to sending promotional content of your products and services.

You know what? Spam email marketing most often gets ignored by the recipients of the emails. That's because subscribers were not given the opportunity to opt-in first before sending emails to them.

How about looking into one of the email marketing tools with the best opt-in features?