Starting Up with Facebook ads
Before jumping into tips to aid Facebook advertising and eCommerce, you must create a business account. It can be created via the Facebook business manager. It is very essential because this is where you be setting up your Facebook ads campaign, create new ad set, target your audience, optimize your campaigns, manage Facebook ads bids, and lots more. The screen consist of four tabs namely: account overview, campaigns, ads, and adset. At the top right, where you have ads manage
Facebook Pixel
After setting up your Facebook business manager, the next thing that you should do is generate the Facebook Pixel. You can easily do this on the ads manager and install it on your website. The Pixel is an analytics tool that will help ensure your ads are shown to the right people and help evaluate the result of your ads. Do not have to wait until you are ready to start advertising. You can install your Facebook pixel now. It will save you a lot of time when you begin to do advertising. You would have generated a reasonable volume of data to play with.