6) An unorganized website

Not having an organised or properly customized theme could be a drawback to your email list success. Configuring your theme properly is highly essential especially if you are using a free theme. Using a free theme has its drawback, but not configuring it properly is worst of all. Configuring your theme and giving it a pleasant outlook is not a bad idea.

Another common occurrence is placing a lot of adverts on your blog in a bid to monetize it. Placing ads is one of the poorest ways to monetize your website especially when your traffic is still very little. You are only distracting your audience and pushing them to other platforms.

It is time you get organized, customize your theme and concentrates on delivering valuable content to your audience and the money will come.

7) Not Directing your Subscribers on how to confirm their Subscription

If you think creating an opt-in form and getting your subscribers to hit the sign-up now button is the end your task in building your email. Then you are wrong, especially when you are using a double opt-in.

You must inform your would-be subscribers on the need to confirm their subscription. If you don’t do this, you will lose a good number of them. As such, you must create a page which instructs your subscribers to confirm their subscription before they can gain access to your gift. Also, this page can give a brief introduction on how it should be done.