3. Always have past editions available on your website
Your current and latest editions should be for your loyal subscribers. They should know they have priority for offers and deals and get the latest news first.
However always ensure that past editions from previous months and years are available on your site, archived or in specific page areas....
Why?
New Visitors to your site are able to read 1 or 2 copies of previous e-zines and determine if your content is what they are interested in. Obviously your content is brilliant so these past editions will show your authority in your niche and tempt newbies to sign up...this is going to dramatically enhance the growth of your subscriber list.
If your ezine articles are optimized they are going to, overtime, really pad out your site with valid and quality content in various formats and bring new traffic to your site via the search engines.
I read where they are just not as popular as they once were. Unless this Ezine you speak of is not a newsletter?
I've had very little luck with promoting programs or WA through social networks using various posts and articles. Seems people are getting tired of reading. :)
Thanks for the tutorial.