Why Search Engine Ranking is So Crucial?
Let’s take “On-page SEO” as an illustration. Let’s say you have a couple of On-page SEO posts on your blog and you intend to drive organic search traffic to that specific blog.
There are numerous ways to get traffic to any web page such as social traffic, organic traffic (the most popular), referral traffic, and direct traffic.
Out of the traffic sources stated above, organic (search engine) traffic is the largest source. For the uttermost benefits, it requires a blog to get ranked in search results for strategic keywords.
The appearance of your site on page #1, position #1 of Google for a specific search query is significantly instrumental in getting traffic.
Nearly 75% of Google searchers click away after viewing down the first page of search results. They don’t navigate through the second page to search more information at all. Thus, your blog can potentially lose over 75% of the organic traffic if it’s showing up on the second, third, or fourth page of search results. Thus, your blog requires good rankings to become a success.