People tend to either contact their list too often or not often enough. The time-frame that you allow between your emails is important not only to list retention, but to the actual conversion of your lists. You learned in the last section that it is very important to include quality info, but timely delivery of this info is also a key to your success.

So how do you reach that fine line between offering information too regularly and not often enough. I mean you want people to remember you, but at the same time you don't want them to get annoyed with your barrage of emails.

Initially...

You want to communicate regularly, you want to create your relationship. There is nothing wrong with sending emails out daily when someone first joins your list. In saying this, you don't want to send 365 emails to someone throughout the year!

Setting up Your Initial Follow-Up Sequence

Here is a daily sequence that I would suggest you set-up when building your follow-up sequence (sample: first 10 emails).

1 - 1 - 2 - 1 - 2 - 1 - 1 - 2 - 1 - 3

These numbers indicate the day spreads between your first 10 emails. If you add all of these numbers, the first 10 emails will go out in 15 days. That is perfectly fine. Every niche is different so this is something that you will want to refine, but this is a good starting point. Typically you want to set-up your email sequence so it will automatically send out quality content for at least the first 60 days.

And then After That?

I suggest that you contact your list no more than a couple times per week unless you have a big launch or something that is very time-sensitive to tell your list about (like a special offer, sale, breaking news, or technical issues). If you "hit" your list too often with promo emails you are going to get a huge unsubscribe rate and if you send them content to regularly, their "anticipation" of REAL VALUE is going to dwindle.

Build your initial relationship them drip feed your list quality content with the occasional promo. This will keep a stronghold on your business for the long term!