Next - answer what makes your product and/or service unique? Why is your approach different from the competition? One of the biggest mistakes I see made by entrepreneurs is that when asked they respond with "there is no competition". There is always competition, or something your customer has been using prior to you coming along. How will you help your customers get different and better results from your competition or alternatives?
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riskvreward
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Thank you hsgoad, I have found this training very illuminating and pragmatic.