There is a very popular phrase marketers like to use when talking about marketing.

"Content is king" said by the famous billionaire Bill Gates.

He wrote an essay that he gave the title ‘Content is King’.

In this essay, he stated that content is where much of the ‘real money’ will be earned on the internet.

And he was right.

So, why should you believe content is king?

Well, basically because without it, there is nothing to get you connected with your customers.

These days, you don’t skip on creating great content if you wish to be successful in marketing your products or services.

All the best,

Luc