Engage Social media

Social media is of course one of the major ways to sell online, but as a business owner, it is time you start seeing social media beyond just leads and conversions. It is time you start seeing it as a source to evaluate trends, especially when it comes to the behavior of consumers, their buying patterns, and trends.

Also, it should be a medium where you can listen to your consumer’s opinions on your product and even on issues personal to them.

As such you must engage in social listening and intelligence, these are advanced techniques that will aid you in building a genuine audience, leads, and remarket website visitors who have not visited for some while.

Email Marketing

Email marketing has proven to be highly effective when it comes to targeting a specific segment of customers. You can segment customers based on various parameters, this includes their order value, based on the frequency of visit and any other yardstick. An increase in sales will be evident when this is properly done.