You would have come across various guides on website analysis. One unique thing about them is their emphasizes on measuring website performance. It is usually by checking competitors analysis, checking website speed, checking website traffic or running an entire SEO audit for your website.
They are not wrong. They put up checks that can help you stay ahead of any search engine algorithm updates. Search Engines like Google wait for you to get into your comfort zone, then unleash an update that can sweep you off your feet. Worst of it is that there are a lot of factors behind their website evaluation that remains a secret.
But there are several website analysis tools that can constantly help you view your website and stay ahead of search engine algorithms. They can take a second and third look at your website and see it the same way a search engine like Google sees your website.
Some of these tools are free, while others are paid. We will see the advantages of using these tools and also see seven of them.
Advantages of using website Analysis tools
As a digital marketer, your focus is making sales at the least possible marketing cost. One of those strategies we always use is search engine optimization (SEO). It is a very comprehensive strategy with a lot of “moving parts”. Website analysis tools are the best instrument to evaluate its success and pitfall.
Other ways you will find these tools to be useful includes :
- They help you track your link building efforts
- They keep a check on your competitors and uncover where you can outrank them
- Help you fix errors due to SEO that can reduce your website performance
- Increase your website traffic by improving the overall performance of your website.
Let us move forward by taking a look at these essential tools.
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