Steps for Increasing Audience Engagement

Here are six steps to help you increase engagement on your social media channels:

• Conduct Audience Research:This is the first step in any social media strategy, and you should do it before anything else. You will find out what they are interested in, their pain points, and what content types they respond well to. Find out about their location and demographics by researching Google.
• Be Consistent: Have a plan of action to use social media and stick to it. This includes posting every day and engaging in conversations with your audience.
• Be Responsive: You need to be available on social media all the time and respond when someone engages with you.
• Be Unique: Being unique is one way of generating interest in your posts.
• Use keywords that relate to what you’re posting: Don’t use general terms as it won’t be beneficial for you in any way, and also, don’t use too many keywords as this can dilute your post’s effectiveness.
• Create a CTA: Creating a call-to-action on each post will tell people why they should be watching and what they should be doing next.

Social media is a powerful marketing tool, but it is not as simple to use as some think in their content marketing strategy. This guide will help you to understand how to plan and execute your strategy.