Benefits of Instagram Advertising

I. Build Brand Awareness

The first step to maximizing the use of Instagram is to build your following by posting content frequently. Your content has to include good quality images and interesting messages to attract followers. With increasing followers comes the ability to engage more people with your brand.

II. Instagram Ads Targeting

Instagram is a large social media network with over a billion users spread across different business niches. It is impossible to effectively market your business to everybody on the platform. There is need to narrow your ads to reach your target audience.

Targeting is based on demography, consumer behavior, location, and users’ interests. With ads targeting, your message is placed in front of those who need your products or services. Targeting makes your ad campaigns effective and help you achieve your business goals. Instagram targeting gives all these benefits to your brand.

III. Highest Engagement Rate among Social Media Networks

Instagram is referred to as the "king of social media" because it has the highest engagement rate among all social media networks.

Instagram, according to Forrester, has an engagement rate of 4.21%. This is a massive figure if you consider the fact that Facebook and Twitter combined is just about 0.10%. These stats show that your post on Instagram will get 58 more times engagement than those of Twitter and Facebook.

IV. Over 1 Billion Active Users

It always comes around to numbers. Having over one billion people on its platform automatically positions Instagram as a great place to spread your brand's message. With users spread around the face of the world, you have enough audience to advertise your business to.

V. Best for Mobile Devices

Most people access the internet through their mobile devices. They read news online, visit social media platforms and access their email accounts through mobile phones and tablets. Instagram is a platform that is optimized for mobile devices so you find a much greater amount of users accessing it through their mobile devices. Your ads on Instagram will reach a lot of these mobile users

VI. Improve Product Sales

You can directly sell any kind of products on Instagram. Of course they have to be products that do not violate the terms of usage of Instagram. Sellers can integrate their Shopify stores so they can easily sell their products on Instagram.

VII. Instagram Ads Are Non-Intrusive

Ads on Instagram are delivered to your target audience through their live feeds. These ads are delivered in such a way that they flow with the normal Instagram posts, not intruding on users

Conclusion

An effective social media campaign should have Instagram included in the plan. You are more likely to get better engagement from Instagram users than on any other social media platform. The key is making your content appealing to your audience.