Advertising over the Internet

The introduction of the World Wide Web created a global network where anyone with a connection could access and share information with other users. This global infrastructure led to the birth of forums, web sites, electronic mails, and hyperlinks that connected separate electronic documents together. The internet also made it possible for users to share information at a much faster pace than radio or TV.

The internet evolved until the prevalence of social media networks. We are currently at this phase in human development. Social media networks are especially designed to share information among those in our connections and sphere of contacts.

Large social media networks have evolved into platforms where businesses used to reach their target audience. Instagram is one of the most popular social media networks out there and it is playing a central role in how today's businesses are advertising their brands.

Advertising on Instagram

Instagram is a social network where interaction is mainly through visuals. Pictures, graphic images, and videos are mainly used to communicate messages to the community.

Instagram is a preferred platform for advertising because of the growing number of users which is currently over 1 billion.