To take advantage of Quora marketing for your brand, here's a simple step by step guide to follow.

Step 1 - Create Your Account on Quora

Visit the Quora website and sign up for a free account on the platform, providing accurate details of you.

If the goal is to establish yourself as a thought leader in your industry, then you must provide your real names. Also, you will need to provide a professional-looking photo of yourself and descriptions about your work experience and expertise.

Other details you may need to provide on your Quora account profile are employment details, education, and location.

It is important you provide those details as accurate as possible, since the goal is to use Quora as a platform to market your brand to the world.

Step 2 - Follow the Right Topics

Now that you've provided enough personal details to prove that you are a real person. The next logical step to take is to find the right topics for your business and follow such.

For effective Quora marketing, find questions around your brand, create detailed posts to answer questions, create short post excerpts, and link excerpts to your blog post.

The above will serve as a guide on how to choose the topics to follow and the type of questions to respond to. You will find thousands of topics and questions on Quora but you need to focus on your goal.

Quora marketing helps simplify keywords and topic research because those questions form the basis of your topic ideas. You can generate topic ideas from Quora 'Topic', 'Spaces' (Organized communities), and 'Add New Questions or Search'.

Step 3 - Locate Appropriate Questions for Your Brand

This is the moment when you decide on which of the questions you would like to answer. You will be able to do this after you have navigated to the question page and clicked the triple dot on the page's right side.

Step 4 - Create Unique Excerpts of Your Blog Post

Remember what we talked about earlier on creating detailed blog posts and post excerpts. The blog post remains on your blog while the excerpt is posted as an answer on Quora.

The excerpts should be written, so there is no duplication of the original blog post, as Quora has a way of finding out if your answer already exists on the internet. And if it’s found duplicate, your answer will be removed from the Q&A website.