Whenever people discuss social media marketing, they always make mention of the big brands. And so they talk about Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Don't get me wrong, these are the main social media platforms marketers use in driving traffic and building engagement with their brands.

However, there's another social media network that is often overlooked by brands, even marketers. I'm talking about Quora and if you didn't know it is a social media network, now you do!

Users sign up, they create their own profiles and they are able to share information amongst themselves on the platform. That in itself is enough to make Quora a social media network.

That aside, this tutorial is intended to guide you on exploring the marketing benefits of Quora.

About Quora

Quora is the go-to resource center for questions and answers that border around any niche or industry you can think of. Users sign up for free accounts on Quora in order to make meaningful contributions to topics being discussed.

Quora encourages its members to provide answers to questions that they have expertise in. This is to ensure that only the right answers are featured on Quora.

Members can follow any topics of their choice, ask questions, and provide answers to the questions they have knowledge in. Quora team goes the extra mile to ensure that only quality content is found on the Q&A website.

And if members are found to have violated any of the website's rules, they are penalized by Quora. Although Quora isn't a perfect system, it is a website that boasts of high-quality content.

Quora is also a great place to market your products, services, or brand. That's if you know how to go about it without breaking any of Quora's rules.