5. Tell a Beautiful story

Your brand will channel the kind of video content you are creating but no matter the brand or service you are selling, the video content must tell a story, your vivid point should be made.

Your video content needs to serve both purposes for the audience to appreciate it; there must be a correlation of the video with your audience needs and the products you are promoting.

6.Be engaging and active.

Any video content that lacks this aspect will never see the results expected as a digital marketer. Your audience have to be considered, engaging them makes your brand to receive loyalty and interest from their decision. Globally many brands have a YouTube channel and other social media live to answer several questions from the audience. It is very vital to look for a means to keep your audience engage and finally win their heart towards your brand. In doing that you will discover their challenges in products or know their feeling towards the innovation in your brand, without creating an avenue to interact, it would be not easy to achieve the aim and objectives of your online business.

7. Shorter Video Content

Creating content for 140 characters for Twitter users, this means the video has to be short and powerful. It is not how far but how inspiring, how persuasive and how interesting the video content is. A short video will pass a message easily with quick content for every viewer to grab what the video is all about. Many people tend to see the size of the video before trying to watch, and many videos suffer set back due to the long hour required to watch. Short videos have a higher capacity to go viral compare with the longer ones.

8. Make the Audience Laugh

You can easily capture peoples mind by being humour, and giving such value will lead to many viewers to keep sharing the video to their friends and family. Giving importance to uplift their spirit and give more to them goes a long way to make the video attractive and engaging when you make the audience to enjoy the content, it leads to virality because many never keep what benefits them to themselves alone. Viral video grows faster like a burning fire which has no control. Do you need your video content just like that? keep creating and make the audience enjoy your message.