One of the biggest challenges new Internet business owners face is creating a web presence satisfying the search engines. Do this correctly and you'll reap several rewards, the first being -- establishing 'organic' traffic. This type of traffic is free, and it gets you indexed with search engines, long enough to create natural flows of traffic. We want people to check you out at your blog, website, or landing page.

Article Marketing Does Several Things --

I've talked about this in a prior tutorial so bear with me if some content is repetitious. Let's start by putting things into an overall context.

It's important to understand how articles fit into your overall marketing objectives:

1. getting plenty of free leads

2. putting youself in an expert position so that people will follow your recommendations

3. establishing an Internet presence search engines love by offering fresh, regularly-updated content

4. off-setting high advertising costs because you will have developed natural traffic.