The landing page is the final step in your conversion efforts and too many people act as it would be the least important, too. In fact, the landing page is essential. You can't start an AdWords campaign before having a landing page (at least one page, not to speak of a real website). You should not have an AdWords campaign up and running before you make sure that your landing page has all the ingredients to ensure your success: a clear message, a goal, good copy that leads to conversions, and high usability.

Some people tend to become preoccupied with the looks of their landing page. But their page is there to perform a duty, a purpose. When you find the answer to a problem, you don't care where you find it and how the place looks. You care how you can use that answer (i.e pay a fee) and if the solution is trustworthy.

People that found their answer on your web page become a kind of leaders for more targeted traffic. Not to mention they come back if they need you again.

Conclusion

The purpose of this tutorial was to create awareness among AdWords advertisers here at W.A about the common mistakes they can make with this network, and to eliminate frustrations that may emerge as you manage Google AdWords campaigns.

I hope that this advice helps you to create a marketing campaign that will generate dramatic increases to your business profits.