2. Capture Search Intent with Your Content

When people make online searches, they are actually looking for a particular kind of information.

A search query such as "how to build your site backlinks" is an information-type search – definitely not a search for products, or prices of backlinks solutions.

When a search like "best prices for used iPhone" is made, the intent is for the product prices and where they can be bought.

Google is able to identify search Intent and use it to deliver search results.

So, when creating posts for your site, decide on the search intent before putting pen on paper.

3. The Use of SSL Certificate to Secure Your Site

HTTPS (Secure Hypertext Transfer Protocol) enables secure communication between a browser and a web server.

To find out if a website uses HTTPS, check the address bar to see if there is any padlock at the left.

Google places a high premium on secure sites and has used it as a search ranking metric since 2014.

If your website doesn't have it, you can easily purchase one from your web hosting provider. Wealthy Affiliate offers you a free SSL certificate for the lifetime of your domain if you’re a premium member. And it includes a simple one-click installation that becomes active within a few minutes.