Internet Marketing is advertising a product online through websites, articles, and affiliate programs. It can be broken down into article marketing, affiliate marketing, and other categories, but they're all inter-related.
However, this isn't your typical advertising industry.
What you'll be doing as an Internet Marketer is creating a website and filling it with relevant written content. Yes, you will be doing a lot of writing. I wouldn't worry about whether or not you'll be able to crank out masterpieces every day--that's not the goal, after all--but DO be prepared to do actual work.
These articles must mainly be intended to help or educate people in some way, shape, or form. This is because this is the most effective way to get people to purchase whatever you offer. Once they've read your article or seen your video and become confident that you know what you're talking about, you can direct them to a product you think they will like, and earn a commission from that sale from the affiliate who provided you with the product link.
We'll talk more about earning revenue in the next chapter, because monetization is actually the easy part of the job.
The very first thing you'll do in this process is choose a niche. A niche is a targeted audience that you'll be marketing to. The goal is to choose something you can write about for days and days. You might be interested in surfing and want to write about surfing lessons, or dog training and dog training courses. It really doesn't matter what niche you choose--there is always a market for it. The only requirement is that you be specific about your niche. Don't just write about dog training; write about your personal experiences training a dog, or the current landscape for dog trainers in all the different social arenas.
After choosing a niche, you'll set up a website using WA's easy-to-use website creator tool, starting with buying a domain name (the URL for your website). Domain names cost about $11 a year, and they take about a day or two to activate. Once you have the domain name, you'll set up the actual website on WA's free servers, then start customizing the look and feel of the site. Afterwards, you'll fill the website with relevant content to your niche.
And there's your website. It's really that easy.
The goal now is to get your website traffic. Web traffic is the number of people visiting your site daily. The most effective way to get traffic is to get ranked on page 1 of Google. Why page 1? Well, how often have you done a Google search and looked on page 2 or 3? Exactly. If you're not on page 1, you're practically not anywhere.
Google ranks websites based on keywords and content. Every search you've ever done on Google has been a keyword. "Dog training courses" is a keyword. "How to lose weight" is a keyword.
What you'll be doing regularly (and this is actually kind of fun) is looking up keywords to write content about. WA has a free keyword research tool, and Kyle and Carson have created another site, Jaaxy.com, with a keyword research tool with more functionality. Using these tools, you can view the monthly traffic for any keyword, along with the amount of competition the keyword has on Google in the form of search results. You want to write around keywords with high monthly traffic and low competition; keywords that people are Googling a lot, but aren't getting many results for. You're then going to essentially "fill in the niche" with your own content. It's easier to do this with a subject you know a lot about, hence another reason to choose an enjoyable niche from the start.
Notice I said "enjoyable" niche and not "right" niche. There is no "right" niche, only ones you enjoy and ones you don't. You'll probably end up making more than one website, just like me, and that's fine. Just be sure to focus and stay committed to the content.
"Content is King." - Kyle or Carson
This entire process of getting your site ranked on page 1 of a Google search is called "Search Engine Optimization", or "SEO", and it. Is. Work.
To summarize, you'll be:
1) Choosing a niche
2) Building a website
3) Looking up keywords
4) Filling your website with keyword-targeted content to gain traffic
Additionally, you may be writing articles to other websites, blogs, and forums that link back to your site. Remember all those websites that restricted people from posting ads and offsite links? You're now one of the people they're talking about. :P
But don't worry, there are places to link to your website. The most prolific is another site by Kyle and Carson called Street Articles, whose articles get high rankings on Google. You'll be writing additional keyword-targeted content for sites like these. This increases the workload, but I've heard testimonials that it pays off in the end. In fact, the only traffic I've gotten to my own website so far has been from links in my Street articles, with maybe one or two people finding it naturally through Google.
Again, the prospect of writing an article every single day for numerous sites may seem daunting at first, but once you get the hang of it you'll be cranking them out. And you will get the hang of it.
However, this isn't your typical advertising industry.
What you'll be doing as an Internet Marketer is creating a website and filling it with relevant written content. Yes, you will be doing a lot of writing. I wouldn't worry about whether or not you'll be able to crank out masterpieces every day--that's not the goal, after all--but DO be prepared to do actual work.
These articles must mainly be intended to help or educate people in some way, shape, or form. This is because this is the most effective way to get people to purchase whatever you offer. Once they've read your article or seen your video and become confident that you know what you're talking about, you can direct them to a product you think they will like, and earn a commission from that sale from the affiliate who provided you with the product link.
We'll talk more about earning revenue in the next chapter, because monetization is actually the easy part of the job.
The very first thing you'll do in this process is choose a niche. A niche is a targeted audience that you'll be marketing to. The goal is to choose something you can write about for days and days. You might be interested in surfing and want to write about surfing lessons, or dog training and dog training courses. It really doesn't matter what niche you choose--there is always a market for it. The only requirement is that you be specific about your niche. Don't just write about dog training; write about your personal experiences training a dog, or the current landscape for dog trainers in all the different social arenas.
After choosing a niche, you'll set up a website using WA's easy-to-use website creator tool, starting with buying a domain name (the URL for your website). Domain names cost about $11 a year, and they take about a day or two to activate. Once you have the domain name, you'll set up the actual website on WA's free servers, then start customizing the look and feel of the site. Afterwards, you'll fill the website with relevant content to your niche.
And there's your website. It's really that easy.
The goal now is to get your website traffic. Web traffic is the number of people visiting your site daily. The most effective way to get traffic is to get ranked on page 1 of Google. Why page 1? Well, how often have you done a Google search and looked on page 2 or 3? Exactly. If you're not on page 1, you're practically not anywhere.
Google ranks websites based on keywords and content. Every search you've ever done on Google has been a keyword. "Dog training courses" is a keyword. "How to lose weight" is a keyword.
What you'll be doing regularly (and this is actually kind of fun) is looking up keywords to write content about. WA has a free keyword research tool, and Kyle and Carson have created another site, Jaaxy.com, with a keyword research tool with more functionality. Using these tools, you can view the monthly traffic for any keyword, along with the amount of competition the keyword has on Google in the form of search results. You want to write around keywords with high monthly traffic and low competition; keywords that people are Googling a lot, but aren't getting many results for. You're then going to essentially "fill in the niche" with your own content. It's easier to do this with a subject you know a lot about, hence another reason to choose an enjoyable niche from the start.
Notice I said "enjoyable" niche and not "right" niche. There is no "right" niche, only ones you enjoy and ones you don't. You'll probably end up making more than one website, just like me, and that's fine. Just be sure to focus and stay committed to the content.
"Content is King." - Kyle or Carson
This entire process of getting your site ranked on page 1 of a Google search is called "Search Engine Optimization", or "SEO", and it. Is. Work.
To summarize, you'll be:
1) Choosing a niche
2) Building a website
3) Looking up keywords
4) Filling your website with keyword-targeted content to gain traffic
Additionally, you may be writing articles to other websites, blogs, and forums that link back to your site. Remember all those websites that restricted people from posting ads and offsite links? You're now one of the people they're talking about. :P
But don't worry, there are places to link to your website. The most prolific is another site by Kyle and Carson called Street Articles, whose articles get high rankings on Google. You'll be writing additional keyword-targeted content for sites like these. This increases the workload, but I've heard testimonials that it pays off in the end. In fact, the only traffic I've gotten to my own website so far has been from links in my Street articles, with maybe one or two people finding it naturally through Google.
Again, the prospect of writing an article every single day for numerous sites may seem daunting at first, but once you get the hang of it you'll be cranking them out. And you will get the hang of it.
Join the Discussion
Not to sound mushy, but this was the sweetest and actually comforting definition of a concept, a thing, that holds a lot of mystery, maybe some intimidation, for those who've been standing on the outside alone. The best cure for isolation is to step forward and put your hand out, maybe even say hello. Or, read posts like we encounter here and begin to understand that we've all been beginners. Once you've posted the first time, you've already gotten some experience. And then, the mystery starts to fade away....I hope that helps someone.
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iloveflash
Premium
myzone2012
Premium
This is a good summary (A Quick Guide) of the way to go about about making money as an IM. Thanks
