2. Make Your Content Available through Your Site

You may be interested in your content being seen on different platforms and forums. This is possible but instead of taking the whole of your content to those platforms for your audience to see, you can let them see an introduction of your content and then add a link that will take them to your webpage where they will get the details.

This will enable the traffic to be directed to your website instead of the audience staying on the platform where they first saw your content. Even when you have videos, infographics, or whitepapers, they should be embedded into the content on your site.

3. Craft Catchy Headlines

The headlines of your content have to be explanatory enough to get the attention of your audience. So, when crafting the topic of your content, make sure it is clear, interesting enough to get the attention of the audience and it should have the appropriate and relevant keywords.

Once your readers see it, they should be able to know what to expect from your content. Likewise, the search engine should be able to understand what you have written about. You don’t have to use too many keywords to pass your message across, so you don’t get penalized for keyword stuffing. You may also use tags to give more clarity to your post.

4. Organize Your Content Appropriately

If your content is not well-structured, your audience may not understand what you are talking about. The search engine may not understand you fully well too; so, it will not rank your content high. But if you have a well-organized content with an appropriate introduction, the search engine will be able to understand where it should be ranked.

Also, when your audience sees it, they will clearly understand the message you are passing across to them.