1.The Intent Purpose

A responsive website that well structured always have the interest of the user at first, the genesis of your online business is to solve problems, and people look for information and do business with you, it is very paramount for every page of your website has a very glaring purpose, because its when you meet their expectation and even surpass it, then your website gives value which will promote it in the long run.

2. Communication Structure

The people in your niche and the audience need information as fast as possible, and the need to relate with them in a definite term is highly essential,let your conversation be straight forward and easy to understand, not then they will need a dictionary before they could discover what you are explaining. The style of organising different information by the use of headlines and sub-headlines,the use of bullet points which is the best compared to the rest.

3. Typefaces

In the real sense, the easiest to read font is San Serif fonts( this is a very plain font with less decorative features)The font used in online reading tend to play a very significant role in given pleasure to the readers and not dull to them which could lead to the abandonment of such website.