The website is beautiful when it's fair to look upon, and beauty can be said it is in the eye of the beholder, having the owner can not ratify a good website but by the users, what makes a website a responsive one for optimum performance are; high conversion rate, high page visits, low bounce rate etc. The characteristics of a well-designed website with the basic principles, these are:

• The Intent Purpose
• Communication Structure
• Typefaces
• Colour Mixture
• Images
• Navigation
• The Grid-based Layout
• Average Loading Time
• Mobile friendly