3) It is always available

Unlike other forms of advertising that may involve renewal, SEO does not go to sleep. It is always there, all you need to do is get your website ranked and it will always be there although it is competitive and you must ensure you are up to date

4) Trust and Guarantee

On several occasions, I have heard people talk of Google as the final solution for their inquiry. People trust search engines, if you can find a place for your website on such platforms, you will be able to gain the trust of your visitors which will lead to return visits and eventually sales.

5) A Long Term Investment

SEO is not an overnight business; it takes time to build a presence on search engines, the same way it will take time to move down the ladder. Not to neglect the ever streaming competition from other websites and also Google’s regularly changing algorithm.

In other, to continually gain customers' trust, you need to keep up to date. Customers are relying on your information to make buying decisions, as such, you must be relevant in other to educate your customers continually