Social signals are human interactivity metrics such as shares, views, follows, likes, votes, pins, and dislikes carried out on social networking sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others.

These interplays, to some wide extent, denote the credibility, admiration and acceptability of your content. But a contentious discourse exists online as to whether or not social signals are direct ranking factors in Google’s search algorithm. To help settle the dispute, social signals are indirectly significant to Google ranking (in various ways) but not directly.

While optimizing links and building out content, you should keep leveraging social signals and find all possible means to level up quickly. For example, in this tutorial, we want to see ways by which Twitter marketing can help boost social signals for your SEO. And here are a few ways selected for you:

1. Optimize your business profile and content on Twitter
2. Build Rapport with Influencers
3. Grow your Twitter followership count
4. Increase your Twitter mentions
5. Increase positive feedback, reviews and endorsements
6. Reduce bounce rate
7. Build reputation for your site.