I’m constantly asked by folks if blogging is a crucial part of running an online entrepreneurial business. Most folks are so curious about the answer because they don’t have the skill or time required to frequently produce valuable content. Even if some did, they wouldn’t still be able to figure out what to write about.

Those who invested much of their time in publishing useful & high-quality content know that this strategy works fine when it comes to getting lots of leads, conversions, sales, and rankings. The content publication strategy takes preeminence over others.

Still on blogging for your entrepreneurial business, I want to talk about 7 of the top benefits of blogging on your own website, but would like to ask a question as follows before I take off:

Must your blog be hosted on your website?

The simple answer to that question is yes. If you try hosting your blog outside your own business website, you’ll lose tons of the benefits that blogging offers. If you love hosting your blog on a free blogging platform such as blogspot.com, wordpress.com, tumblr.com, weebly.com and the likes, you’ll only be blogging under a sub domain such as {yourdomainname}.wordpress.com, {yourdomainname}.blogspot.com and the likes.

The blog you hosted on your own custom domain (That’s www.yourdomain.com) will bring forth all the top benefits of blogging to your site, whereas if hosted outside your site, it brings the benefits to the particular site on which it’s hosted.