SEO is targeted at achieving one main goal – higher search ranking, web traffic, and conversion rate. Actually, I just stated three; it's a fact that higher search ranking yields more web traffic. And if your SEO endeavors are anything to go by, you should be having higher conversion rates.

What if you're not having any of that after all the efforts you put into SEO? Well, you'll need to ensure that only the best SEO practices are applied to your website and page content. And that's what the tutorial seeks to bring to you in an easy-to-digest manner.

So, I'll be giving you 7 SEO tips to use every time you create content for your website.

1 - Research, Research, and Research

I couldn't find a better way to emphasize just how important research is to the success of your SEO. There are 3 vital elements of content that require research, and they are the audience, keywords, and topics.

The purpose of creating any web content is to add unique value to your audience. How do you offer unique value to someone you hardly know?

That's why you need to first research your audience to find out everything about them. Your research should produce details about their demographics, needs, how they source for information, and the kind of places they visit.

You can carry out an online survey, study original research materials about them, or speak to them one-on-one. However, the goal is to find out who they are and the kind of information that they value most.

The results from the audience research will provide you with a list of search terms that your audience uses for searching the web.

This is where you get to research these terms in order to find profitable keywords to use in your content. These keywords should align with your company's products or services and also resonate with your audience.

The final research step is the research on topic ideas for your web content. The topic should encapsulate the kind of information your audience needs, the way they like to receive their information, and the keywords you discovered from the keyword research.