3. Start Social Media Marketing
This is a marketing strategy you should have started implementing long ago be it for a free or self-hosted blog. The key idea is to figure out where your ideal audience loves hanging out, and engage them thoughtfully.
If, for example, you run a bit of research and get to know that members of your specific audience constantly use Facebook, then set up a business Facebook page for your site and begin from there. Once you’ve gone at length in building social media following to a considerable number in one platform, extend the same to other popular social media platforms.
4. Improve Your Website's SEO
Boosting website traffic (be it direct, social, referral or organic traffic) is a crucial step in what helps turn an amateur blog into a professional one. Getting traffic from multiple sources can help improve your website’s SEO and that will impact your search engine ranking positively.
It involves ensuring you’re consistently producing quality and engaging content, running a bit of keyword research for your content, ensuring your bounce rate keeps improving, submitting a sitemap to GSC and many more.
5. Upgrade to a Pro WordPress Theme
Leveraging a free WordPress theme is amazing as there are a considerable number of strong free themes out there for newbie or struggling veteran bloggers to use. However, free WordPress themes also come with their set of restrictions like those of free blogging platforms.
Some of these include functionality and style limitations. So, you may want to upgrade to a pro WordPress theme in case you’re on lookout for a well-designed, quality and more beautiful theme.
Claudio