2. Which Personalities Do I Desire to Entice to My Business?

Visualize your ideal audience. Probably those that are presently buying products from your store might not be your perfect audience. It could be that you would prefer to build engagement with an older or younger client base. Or probably you have an intention to communicate some premium items – then your target customers may have to include people of high calibers.

Identifying your existing customers is a vital maiden step. However, as you visualize the future of this business, you equally must have an intelligible picture of who your specific audience is. This will, of course, direct your marketing plans as you decide how and where to get in touch with your ideal customers.

3. Where is My Audience Hanging Out?

As far as content marketing is concerned, investing in the proper media and channels is necessary. Where do your ideal clients hang out most? Do they spend quality time on Twitter, Facebook, Instagram, or where? Do you shop directly on e-commerce platforms such as eBay, Amazon, AliExpress, and others? Or do they buy straight from a company’s website? Would your target audience love to have a rapport with you via email?

Similar to the first two steps above, getting to know where your target audience hangs out most would entail some intense research. Figure out what your customers are constantly doing online and where they frequently hang out. This will ensure you can build a stronger relationship with your ideal clients on the channels that suffice your plans and brand goals.