2 - Use of Video Landing Pages

Most often than not, internet businesses will create videos because they want to attract viewers to their brands.

It means viewers are expected to click a link that is published alongside the video. And this link will redirect to the home page, sales page, or product page of the business.

For SEO's sake, it is better to create a well-optimized landing page that will receive all visitors coming through the video links.

First of all, the URL should be included with the video content.

You can decide to create landing pages for each video you publish or just one landing page that all your videos link to. Then again, it all depends on the purpose for which your videos were created.

Let me put it this way, when Google crawler comes visiting, it only crawls the first video it sees, and leaves other videos that are on the page. So Google prefers you have one landing page for each video.

If the videos are meant to boost your SEO, then one video for one landing page is fine.

But if you're selling products or services created by your business, then it is better you create just one landing page.

3 - Keep Your Videos SEO-friendly

This sounds like a broken record for those who have been into blogging for some time. It is one of the most important strategies for your video SEO.

After all, what good is a great video if there's no one to see it? You've got to optimize your video titles, descriptions, and CTA (Call to Action).

Titles have to be catchy for your audience while offering a reward for watching the videos. And they should include at least one of your core keywords.

People search for videos using keywords, and you want to be sure your videos are rightly positioned with the right keywords.

Your descriptions should be concise, yet carry enough information to clearly explain what your video is all about.

If you are publishing your videos on YouTube, note that your videos will be crawled and indexed based on the keywords used and descriptions provided. Your descriptions help YouTube understand what your video is all about so it can be properly indexed.

Finally, use a clear CTA to let your viewers know the next step to take after watching your video.