Video content is getting more popular each day that passes.

It offers a fun way to learn; share information, news, and entertainment to different viewers. In fact, Cisco predicts that 80% of web traffic will come through videos by 2021.

This prediction might seem far-fetched, but I do know that 300 watch hours of videos are uploaded on YouTube every hour. If YouTube alone has that many videos, how about adding videos on YouTube, Twitter, Instagram, and other social networks.

It is obvious that every content creator needs to include video content in their portfolio. That said, I will highlight 5 SEO strategies to help you boost your video content, and drive traffic to your brand.

1 - Choosing the Right Platforms to Publish Your Videos

Ever before creating your first video, that’s if you are new to video creation, you have to decide where to publish your videos.

Why is your video publishing platform such a big deal?

Every content creator has its purpose for creating any pieces of content, be it text, audio, or video. Also, these video contents are targeted at a particular group of viewers or audiences.

For Instance, if the purpose of creating video content is to create awareness of your brand, YouTube, Facebook or Twitter would be suitable platforms.

But if the purpose of a video is to gain traffic, you could publish the videos either on social media or your website. If the purpose of a video was to boost your SEO, the best platform to publish it would be your website.

So you've got to decide on the purpose of your video, and the location where your audience can be reached before choosing the right platform.