4 - Improvement of Page Performance

User experience is an important factor that determines if your customers will return after their first visit or not. Most often, the most glaring reason they never come back to your store is because of the load speed.

Most people never wait beyond 3 seconds for a site to load. And if it doesn't by then, they exit the site and go looking for an alternative.

Just imagine the amount of business that is lost simply because your site took longer than 3 seconds to load.

If you want more details about your site’s loading speed, you can use the Google PageSpeed insights to find that out.

The basic thing you can do to improve your load speed is to compress all the images and optimize the source code. If you find any redundant codes, HTML, or JavaScript, do away with them, so they don't weigh your site down.

There are other applications that could be affecting the loading speed of your website. Online chats, for instance, tend to reduce the speed at which your site loads.

Finally, the cause of the slow loading speed could be a technical issue that requires you to talk to your web host. You should also know that a slow loading speed has a way of affecting your SEO.

Conclusion

When a shopper abandons a cart, it might seem "normal". But when there are repeated cases of abandoned carts, then it becomes a cause for concern.

You've got to do all that is needed to ensure that your conversion rate improves. Or else, you'll be missing out on the shoppers who haven't concluded their purchase.

I've outlined 4 important tips that can help improve your conversion rate if applied correctly.