Step 3 - Determine the Value and Experience to Deliver

Your goals and buyer persona may be similar to other firms, but your value and experience shouldn't.

What is it that sets your content apart from others? What is the response you expect from your audience after consuming your content?

The value and experience you deliver to your audience are very important. I dare say it is the most vital part of your content marketing strategy.

If you get it wrong at this point, then there will be far-reaching consequences for your business. That's why you need to be clear about the value and experience that you offer your audience.

One of the ways to make it easier is to create your content marketing mission statement. This will tell your team members how you intend to do things differently with your content.

Will you assume an authoritative voice in your content or are you playing the role of a coach? Your brand's voice and tone will be decided at this juncture; also, the various content types to use and how they will be used.

These are basic issues that will be addressed by members of your marketing team in this step.

Conclusion

It is possible for your content marketing campaigns to hit the bull's eye every single time. The secret is the ability to follow through on your content marketing strategy. However, if you do not have a content marketing strategy, the tips in this guide will be of great help.

The 3 simple steps to follow are: Identify your business goals; Determine who you're creating content for; and determine the value and experience to deliver.

Follow these simple steps and you will enjoy better results in campaigns