25 Points before you hit the publish button

1. The URL:

Have you used your keyword (phrase) into your URL? What's more? is the URL correct?
You can transform it when the post is in draft.
Once the post is published you can't change it anymore.

2. H1-H6 headings:

H1 is for the title.
H2 is to use only once for your keyword.
H3-H6 For all other subheadings. Don't use them all. Choose one for all your posts.
It's recommended by Kyle in the training to use the H3 subheading only.
Subtitles:

Visitors are screening your webpage. Are your subheadings appealing? They also
need to relate to the next paragraph beneath your subtitle.

3.Title and subtitles:

Awesome eye-catching title:

Try to wrap your keyword phase into an eye-catching title for your post.
There are multiple title generators available, here are a few.
http://setupinonlinebusiness.com/blog-post-title-generator
http://www.procato.com/slogan+generator/
https://www.shopify.com/tools/slogan-maker
http://www.slogangenerator.org/
https://slogangenerator.co/
http://www.title-generator.com/

The length of the title is the best between the 40 and 70 characters.

4. Writing content:

Appearance of your keywords in the content. Keep your content relevant and use your keywords wisely.
Attempt to fit them in naturally. Try not to constrain the subject.
Is your content written as though you where conversing with a companion?
Try to fit in something personal, an anekdote or experience.
And try to write in fluently English, use for that matter https://www.grammarly.com/
When you don't know what to write about, try this: https://www.hubspot.com/blog-topic-generator

5. Keywords: Give Google something to chew on:

Utilize your keywords in various way. Google will perceive this when crawling your post.

With this paraphrase tool you can find amazingly new synonyms. https://paraphrasing-tool.com/
Your keyword phrase: Make an excel sheet for your used keyword phrases. Never use a keyword phrase twice.
Use for every post a new keyword phrase, is your keyword phrase unique?