Speak to your audience with images and text.

WA BANNER #16

Tip #16: Use your Likeness for an Emotional Appeal

Adding yourself to the banner can help communicate with visitors better because you become more relatable. You have to use this sparingly, though, or it will feel tacky.

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Tip #17: Keep the Message Simple for Quick Grabs

Writing too much in your banner makes it harder to find what people are looking for because their eyes will be drawn everywhere instead of one particular spot. Keep things simple so visitors can scan your banner.

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Tip #18: Use a Separate Image for a Separate Effect

Sometimes a simple banner is the best one because it doesn't detract from whatever you promote. Using image files instead of text can help get this effect across and look more professional.

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Tip #19: Let the Background Flow while Keeping your Text in Focus

The background of your banner is just as necessary as the text and images that it holds, so try to make sure that everything flows smoothly together and doesn't clash with the look you want to give off.

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Tip #20: Don't Forget to Test Your Banner's Placement

Remember to test your banner on the page before adding it because everything might look fine on the coding level but will look awful on a web page.