We want our banners to look nice, don't we? They need to convey their purpose clearly and be aesthetically pleasing, or they will blend in with everything else out there on the web.

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Tip #11 Keep it Realistic for Maximum Appeal

Putting off visitors with an unrealistic banner is just about the worst thing you can do because they probably won't stick around to see what you have to offer. The best banners show things happening right now, like a sale or promotion.

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Tip #12: Don't Forget to Size Your Banner Appropriately

You may have just finished making the most fantastic banner only to realize that it is way too big or small for your website. Remember to look at how it will fit into the space you want before hitting save.

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Tip #13: Keep it Short and Sweet

Long banners can make your site look unprofessional, so keep it short and sweet.

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Tip #14: Use Rounded Designs to Look Cute and Clean

Using a more rounded design for your banner is just an aesthetic choice that people will appreciate because it is pretty different from many other banners.

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Tip #15: Keep the Background Simple

Before deciding on the design, you have to think about what message should be presented on your banner or why people won't understand it. Adding too much background noise will only clutter things, so keep it simple.