7. Use A/B Tests

To do A/B testing efficiently, you need a large audience. If you haven't yet got an email list or a social media following, A/B testing is impossible.

Your headline is a significant part of your post. It is what draws readers to your article, so make sure it's compelling. Use the headline that gets the most engagement.

The best A/B test is done with a large social media audience to get the most accurate results.

8. Use Ad Extensions

Location Extensions: People can use Google Maps to get directions to their destination or to call you. You can also click on the name to view a map showing all locations within the area.

Sitelink Extensions:

Sitelinks tell search engines more about your page and give links to specific pages. You can add Sitelink extensions for free and will only be charged if users click on-site links. A click on a site link costs the same as your headline for that ad.

AdWords extensions:

These can be a powerful tool for increasing your CTR. You can use these for additional information, such as your address, phone number, and website.

These help customers get more information about your product or service without the need to click on the search results page.

Call extensions:

These can increase click-through rates and your business's rank in search results. Each type of ad extension may not be the right fit for your business. These extensions can help you improve your CTR depending on your advertising goals.