4. Use Relevant Content

Relevance is crucial when it comes to click-through rate (CTR). Searchers will click more if they see that your content solves their problem or answers their questions.

Use keywords and phrases relevant to the topic, as you want to ensure your content is valuable or answers the searcher's question.

Google's primary goal is to provide as much relevant information as possible. It uses user searches and past experiences with similar searches to determine what content is relevant. It means that your content must be highly relevant to keywords you wish to rank for.

You must ensure that your content is relevant and easily found to get it to the top of Google.

5. Use keyword Match Types Wisely

Broad match refers to a phrase that triggers many words that aren't relevant to your business. It is a good option for people who want to target as many people as possible. However, it can lead to poor quality scores and ineffective clicks.

Google's search algorithms and the way we interact with them are constantly changing. You can use Google's keyword matching to ensure that Google searchers find your content.

To be eligible for bidding, the keyword match types must match the user's query. You might create an ad to target "yoga kits," but when someone searches "yoga kits," your ads may be listed alongside Yoga Kits Inc.

You can avoid this by being wise about your choices. You might not get the best results by narrowing down your keyword match types. That could cause you to lose visibility for your customers.

6. Use Long-Tail Keywords

The more precise the keyword, the better! You can hit the SERPs by creating a clickable headline. But, focus on what people want, not what you have to offer.

A long-tail keyword refers to a descriptive keyword consisting of three or more words. For example, "eBay stores" is a short-tail keyword, while "eBay stores in my locality" is a long-tail key phrase. You can use these keywords to target niche markets or relevant topics. They are highly descriptive words that match the search intent.