Research vs Guess

We often read both in training courses here in WA and elsewhere on the internet that content is king.

We have read it many times from Kyle, Carson or Jay.

We have bought the idea too and try to create the best possible content for our websites.

However, what does better content mean?

• Does it mean writing more than a thousand words per post?

• Does it mean not plagiarizing any text?

• Does it mean to optimize for SEO?

Or perhaps it also means to write with meaning for other people, something that moves them?

Now, if writing quality content also means understanding other people, how do we do this? How do we put ourselves in their shoes? How do we empathize?

One way is to try to "guess" what another person thinks, wants or feels. Imagine being that other person and navigate their thoughts. Difficult and risky.

The other way is to really "investigate" what other people want. How?

• Asking them directly through a survey, questionnaire!

• Through what they tell us in their comments

• Through what they ask in various specialized forums or other posts, etc.