The Why And The How: Site Categorization and Organization
I've noted elsewhere regarding this topic,
“Imagine walking into a library where the books are just arranged at random. Chances are the library would cause frustration and would be unable to deliver its services, which is to provide information. If you think of your site along these terms, you’ll find greater success with your business. Not just pertaining to Google, but all your customers at large.”
Always keep in the forefront of your mind that you're selling two entities at all times: your audience and search engine bots. Therefore, you must be able to communicate two different languages simultaneously and not make it sound weird while doing it.
Not easy, but with time you'll get the hang of it. But that's for a different day, a different blog :)
If your audience cannot locate the information it is requesting, well...they will probably find it elsewhere, a place that is easier to navigate. And guess what? That elsewhere will get the traffic and the business So, I'm sure at this point you're asking, “thanks for the obvious! Which site structural format appeases the bots and the masses!?!”
Think Of Content Hubs
In our libraries books are categorized under various hubs: fiction, nonfiction, biographical, political, philosophy, religion, etc. In like manner, we want to organize our content accordingly. (See picture below).
This picture is a mind map, I used a free product called Mindmeister, however there are tons of similar varieties out there - they simply help to organize your site and optimize structure.
As you can see, the site breaks off into 3 hubs - infoproducts, product reviews, and blog.
I proceeded to narrow my categorization down under product reviews, by listing various products I intend to review - SEO tools, hosting, WordPress themes, e-commerce, and page builders.
I then narrowed my categorization even further, beginning to catalogue all the various keyword research tools I planned to review - Jaaxy, SEMrush, Ahrefs, KWfinder, Long Tail Pro, etc.
I suggest you remain in one hub until you've completed it. You may be worried that your site is too specific, but that's ok, it's a very targeted niche and while your site lacks authority this is a great opportunity to build it out, gain an audience and email list as well at earning expertise status and respect.
Remember if the bots and the audience cannot navigate your site, you will have no audience, no traffic, and effectively no business.
See you tomorrow!
Timmy G.
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