Fresh Content and Evergreen Content

byTikafitz

378 followers

10 years ago

https://www.youtube.com/watch?v=NNm0FZ40haU

I saw this video (that really explained something that I was wondering about recently. I have not had time to write as many articles as I would like to, but have quite a few articles that are in the evergreen category from the past few years. After listening to this I am grateful I have this kind of content.

Here is a description of Evergreen Content:

The term “evergreen” sounds familiar even to the non-marketing ear because evergreen trees (usually the pine or fir variety) are often used to decorate homes at Christmas. The evergreen tree is a symbol of perpetual life because they retain their leaves throughout the seasons, rather than shedding. Like the trees,evergreen content is considered sustainable and lasting.

Maybe you are thinking, “Hey, wait a minute. All content online is sustainable; the articles and blog posts don’t ever disappear.” When we talk about a piece of content being “evergreen,” we mean that evergreen content is content that continues to be relevant long past its publication.

To better clarify what kind of writing is considered “evergreen,” we can examine what types of pieces are specifically not evergreen.